Facebook is now allowing advertisers to use either your photo or your friend’s photo in advertisements. To avoid such situation, please follow below instruction:- Go to 『Setting』, choose 『Privacy Setting』 > 『News Feed and Wall』 > 『Facebook Ads』 > 『No One』> 『Save Changes』.
Remember change to 『No One』 if you do not allow anyone to use your pictures or photos for advertisment purposes!
Source: Yi En


